Media & Communications Strategies, Inc. Spring Newsletter

The cherry blossoms are long gone here in Washington, but Nationals baseball is back. The Wizards are in the playoffs (for now) and the Caps have suffered their nearly annual playoff choke. It’s a great time to be a DC sports fan. And it is also a great time to be a fan of our latest newsletter packed full of working PR wisdom in the higher education, legal, and other industries! We also whet your appetite for the endless food and wine offerings our team indulges in around our nation’s capitol for your enjoyment on our DC Food and Wine blog.


As sexual assault policies are under heightened scrutiny on college campuses nationwide due to calls to action from The White House and US Department of Education, Scott Sobel co-authors a byline with Daniel I. Prywes, partner at Bryan Cave LLP, arguing the case for colleges and universities to have a plan and best practices when managing media and legal issues. University Counsel and Public Relations: Practical Guidance on Mixing Law and Media Successfully.


Companies often come up with catchy slogans and target them for various audiences but they do not always resonate with the sought after result. Kate Connors uses quotes from ABC’s Modern Family to discuss how companies need creativity, sensitivity, and more when handling PR for their brands. 4 PR Lessons from ‘Modern Family’.


And we have the art of the media interview and guidelines for the dos and don’ts with help from quotes from Ray Reddington of NBC’s The Blacklist. PR Tips From The Blacklist: How to Accomplish Your Media Mission.


You should also check out what has been changing in Google search thanks to our team member Conor Runge. Google is becoming more mobile and businesses need to adapt or fall behind the competition. Conor flags the ways to have your company website remain current and fresh with content ideas and other pointers. Google Wants Your Site to Be Responsive…You Should, Too (and We Can Help).


You can also find us on Twitter @MACStrategiesDC, where we tweet up all the latest trends happening in social media, public relations, food and wine, and more!

–The MAC Strategies Team