Scott Sobel Featured on

Media & Communications Strategies, Inc. President Scott Sobel was featured on The original article can be found here.   Saving Chipotle’s Brand: Don’t Overlook the Power of the Employee When Handling a Crisis January 27, 2016 Latest reputation barometer study supports need for Chipotle and others to leverage employees as communication tools By Scott […]

Media & Communications Strategies, Inc. Spring Newsletter

The cherry blossoms are long gone here in Washington, but Nationals baseball is back. The Wizards are in the playoffs (for now) and the Caps have suffered their nearly annual playoff choke. It’s a great time to be a DC sports fan. And it is also a great time to be a fan of our […]

“Ebola Hospital” Needs Long term PR Plan and Patience to Win Back Trust

Scott Sobel, MA, Media Psychology Short-term and shortsighted PR reaction and action has, as we say at Media & Communications Strategies, “turned a crisis into a disaster.” I was quoted by the Fort Worth Star Telegram as part of a well-done report on, Texas Health Resources faces public fallout from Ebola crisis. And an apology […]