By Kipp Lanham This time of year is full of holiday gatherings among co-workers, clients, family, and friends. It is also a great time to celebrate the successes of clients and excite them about the year to come. Here are some ways to encourage clients to toot their own horns as they trumpet in the […]
Scott Sobel, President of Media & Communications Strategies, believes news releases still matter. He responds to a Commpro.biz article on the declining value of news releases. Scott writes: The call-and-send-a-release strategy is even more valuable when you are pitching a novice desk-assistant or editor who you get interested in a story and then needs something […]
By Scott Sobel, MA, Media Psychology; President, Media & Communications Strategies. This post originally appeared here on Bulldog Reporter. As a society, as a nation, we are now decompressing from the horrific events and outcomes surrounding the Boston Marathon bombing and the chemical explosion in West, Texas. As public relations practitioners who have to […]