Scott Sobel, President of Media & Communications Strategies, believes news releases still matter. He responds to a Commpro.biz article on the declining value of news releases. Scott writes:

The call-and-send-a-release strategy is even more valuable when you are pitching a novice desk-assistant or editor who you get interested in a story and then needs something concrete in their hand or in an e-mail to pass to a decision-maker.

We are in the PR trenches and work every day with media outlets like 60 Minutes, ABC News’ Ross Unit, Washington Post, Huffington Post, legal and aviation trades, national radio and every kind of local media outlet – even international news outlets. Our news releases are part of almost every engagement; the release is not the only tool used, but one that should not be ignored.

For more, read the full article here on Commpro.biz.