This Fall has been quite busy for the Media & Communications Strategies team! It has been back to school for many of our family and friends, and it has been back to work for us with many of our clients returning from summer vacation.
We’ve been deep into working on new accounts including a national health care association, a media campaign for one of the nation’s foremost security firms, working on a governor’s campaign, shooting videos for a DC hospital gala, and producing corporate videos for one of the largest Japanese trading companies.
When we aren’t attending rallies, meeting with movers and shakers on the hill, or lining up media placements for our clients, we have been sharing our expert opinions with the public. Below are just a few highlights:
Scott Sobel on the NFL/Ray Rice Controversy
The Ray Rice story exposed the horror of domestic abuse and its mostly hidden face to the public. Scott Sobel shared with O’Dwyers.com what the NFL and other organizations can do to help prevent this from happening again. More…
Urban Outfitters and Branding by Kate Connors and Kipp Lanham
Urban Outfitters found itself disconnected with history and its customers when it put out a fashion faux pas. The Kent State “bloody” vintage sweatshirt drew a blowback from consumers and the media. Media & Communications Strategies’ Kate Connors, Senior Account Manager and Social Media Strategist, and Kipp Lanham, Senior Account Executive, discussed on Examiner.com what went wrong and what other brands can learn from this situation. . More…
McCormick and How to Regain Consumer Confidence
Many industries and brands have products and services that can run afoul of public safety consumption standards, leading to recalls. McCormick, one such brand, recently had issues with some of its seasonings. Kipp Lanham and Danielle Blevins, Account Executive, elaborate on the process of product recalls and what best practices companies can implement to encourage consumers to come back and buy. More…
Danielle Blevins on Ferguson and the Importance of Sunshine Laws
Racism and police violence surfaced as national news themes after the tragic death of Michael Brown in Ferguson, Missouri, a suburb of St. Louis. Danielle Blevins discussed on PR Daily how the news coverage and Ferguson community response show the importance of sunshine laws and the First Amendment. More…
Media & Communications Strategies Team Launches D.C. Food & Wine Page
We may be communications professionals by day, but at night we consider ourselves full-blown D.C. foodies. Our team members are as adventurous with their taste buds as they are with their social media campaigns. So although September may mean “back to school” for some Americans, for our team, it means back to some of our fall favorite spots. We hope you enjoy reading about our food-ventures! More…
Up ahead for October, we enter National Substance Abuse Awareness Month, a serious health issue across the United States. In spotlighting the importance of this issue, we are engaging our clients and the media. We will share with you our impact in next month’s issue. Stay tuned!