Scott Sobel, President of Media & Communications Strategies, believes news releases still matter. He responds to a Commpro.biz article on the declining value of news releases. Scott writes: The call-and-send-a-release strategy is even more valuable when you are pitching a novice desk-assistant or editor who you get interested in a story and then needs something […]
By Scott Sobel, MA, Media Psychology; President, Media & Communications Strategies. This post originally appeared here on Bulldog Reporter. As a society, as a nation, we are now decompressing from the horrific events and outcomes surrounding the Boston Marathon bombing and the chemical explosion in West, Texas. As public relations practitioners who have to […]
Mark Sanford, former governor and Congressman from South Carolina, is running for a return to the House of Representatives. ABC.com contacted Scott Sobel, president of Media & Communication Strategies, for comment.