Media & Communications Strategies President, Scott Sobel, commented on the corporate crisis surrounding the release of classified documents detailing a pervasive data-mining program by the National Security Agency (NSA). An employee of Booz Allen sent the documents to The Washington Post and created the firestorm of controversy surrounding the relatively unknown operation. Scott talks about […]
Scott Sobel, President of Media & Communications Strategies, believes news releases still matter. He responds to a Commpro.biz article on the declining value of news releases. Scott writes: The call-and-send-a-release strategy is even more valuable when you are pitching a novice desk-assistant or editor who you get interested in a story and then needs something […]
By Scott Sobel, MA, Media Psychology; President, Media & Communications Strategies. This post originally appeared here on Bulldog Reporter. As a society, as a nation, we are now decompressing from the horrific events and outcomes surrounding the Boston Marathon bombing and the chemical explosion in West, Texas. As public relations practitioners who have to […]
Mark Sanford, former governor and Congressman from South Carolina, is running for a return to the House of Representatives. ABC.com contacted Scott Sobel, president of Media & Communication Strategies, for comment.