Can Proactive PR, Laced with Psychology, Help the Aviation Industry? By Scott Sobel, MA Media Psychology and Danielle Blevins, Esq. Emotional reaction to the latest Malaysia Airlines tragedy is destroying the airline’s business and certainly is affecting all other commercial flight. And even before the public had time to digest this tragedy, other plane disasters […]
Senior Media & Communications Strategies team member Kate Connors was quoted in an article entitled “4 Things Game of Thrones Can Teach You About Business”. From www.bplans.com– The hit HBO show “Game of Thrones,” which has fans enthralled over the fight for the Iron Throne, averages 14.2 million viewers per episode, and has been lauded […]
Financial services firms have few tools to market products and services to potential clients. There is the Web site. All relevant information can be provided there, but how should it be disseminate it to get any interest from potential clients? The mission statements, the products and services menu, the bios, and media mentions can come […]
This post originally appeared here on Bulldog Reporter on April 30, 2014: Like it or not, social media is here, and it’s not going anywhere anytime soon. Laggards not known for the active adoption of new technology and trends, received the message and are now using it to communicate with their key audiences in increasing […]
Oscar Wilde once said, “When I was young, I thought that money was the most important thing in life; now that I am old, I know that it is.” Although I personally do not agree with this sentiment in regards to all aspects of life, I do think it can be applied to associations. Associations […]