A Lesson in Viral Brand Management: How One Employee Can Ruin a Reputation in a Matter of Minutes
By Kate Connors, Senior Account Executive & Social Media Strategist, Media & Communications Strategies Let me start with a simple question: What is a brand’s number one goal? Answer: To please their customers. To many of us in the communications world, this seems like an obvious statement. Yet recently, Rue21, a young-adult/teen fashion store with […]