Implementing a crisis plan is not easy. It’s definitely not easy when you’re in the middle of a public crisis. That’s why Scott Sobel, president of Media & Communications Strategies, gave The Washington Post seven steps to create a solid crisis management plan before you’re in the crisis.

To read Scott’s comments, click here.

Scott Sobel is president of Media & Communications Strategies, Inc., a Washington, DC-based public relations firm that manages reputation and communications challenges of all kinds worldwide. www.macstrategies.com. He is also a former corporate public relations practitioner and major market and TV network investigative journalist with a Media Psychology MA from Touro University Worldwide www.TUW.edu and a founding member of Public Relations Boutiques International http://www.prboutiques.com.