Who are the Rule-Breakers and How Can Their Behavior Lead to a PR Crisis?

Scott Sobel MA, Media Psychology – President, Media & Communications Strategies, Inc. A major business publication reporter is gathering information about a fascinating angle that provides many lessons and warnings for businesses and communications professionals interested in understanding the dynamics of a potential reputation crisis and how to mitigate crisis. What types of personalities and […]

“Ebola Hospital” Needs Long term PR Plan and Patience to Win Back Trust

Scott Sobel, MA, Media Psychology Short-term and shortsighted PR reaction and action has, as we say at Media & Communications Strategies, “turned a crisis into a disaster.” I was quoted by the Fort Worth Star Telegram as part of a well-done report on, Texas Health Resources faces public fallout from Ebola crisis. And an apology […]

Malaysia Airlines and Others Wish Perception Didn't Trump Reality

Can Proactive PR, Laced with Psychology, Help the Aviation Industry? By Scott Sobel, MA Media Psychology and Danielle Blevins, Esq. Emotional reaction to the latest Malaysia Airlines tragedy is destroying the airline’s business and certainly is affecting all other commercial flight. And even before the public had time to digest this tragedy, other plane disasters […]