What We Do

MCS Counselors support clients at news conferences and other events.

Process. Media & Communications Strategies LLC counselors are not magicians and good PR is not magical or mysterious as some would lead you to believe. We know the process – the process of law, the process of journalism, the process of government, how communities and organizations work, how to effectively communicate to different audiences. This is our business, we know it, the same as you know your business.

Services: Media Relations - Government Relations - Crisis Management - Law Firm Image Enhancement - Trial Support – M&A Support for Law Firms – Internal Corporate Communications - Community Relations - Business and Investor Relations - Cause-related Public Relations - Media Audits – Media Training - Crisis Planning and Communications – Events and News Conferences – Message and Speech Development – Surveys and Polls – Congress and Government Tours – News Releases – Video News Releases and Production - Publishing - Ghost Writing – Charity Events – Product Launches – Convention and Seminar Support … and Lobbying Lite which is the introduction of clients to important government decision-makers and the preparation of clients for those crucial meetings. Our counselors don't live on “The Hill” like full-time lobbyists but we get the job done. Clients can use our offices conveniently located in The District.

Keeping Crisis from Becoming Disaster. A business or reputation crisis can be a company-ending or career-ending event. This tipping-point moment can also be a time for redefinition and a fulcrum for rejuvenation…it all depends on how the crisis is handled.

You can’t learn how to handle crisis from reading concepts from a textbook. You can’t handle crisis by being complacent or overly cautious. This is one of those cases where you have to be prudent and proactive when possible, or mitigate negative outcomes.

These decisive actions need to be taken with a cool, somewhat detached professional attitude by experienced counselors who are not afraid to tell the boss, “Houston, we have a problem.”

Media & Communications Strategies counselors have been, and will be, extremely successful in handling clients’ crises, understanding the intensely stressful dynamics, and supporting business, personal and legal goals.

We have, for example:

• Worked with all levels of local, national and international media to handle crisis situations
• Placed stories in the media to initiate the right kinds of stories or kept stories, or parts of stories, out of the news media
• Prepared clients and media trained them for deposition, trial, testimony before Congress and interviews with the highest-level news media
• Saved clients millions of dollars in penalties and reputation losses during the Congressional and Department of Justice investigations into abusive tax shelters
• Turned around media and government perception during a national environmental issue
• Helped create a new and more media-friendly persona before, during and after trial for an international celebrity; saving that celebrity well over $100-million-dollars in court costs and court-related losses
• Kept priests wrongly accused of pedophilia out of the news
• Kept Congress from condemning clients during subcommittee investigations
• Created charity events and positive stories changing media and public perception after the most catastrophic events
• Consulted on cases involving: Enron, Sago Mine, Martha Stewart, Robert Blake, wind farms, major airports, various aviation accidents, Wal-Mart, pharmaceutical regulatory issues, insider trading, Rosie O’Donnell, Jayson Williams, international bank scandal, Hurricane Katrina, food and tobacco legal issues, Iraq War contractor crisis, War on Terror, Weapons of Mass Destruction, Homeland Security and a long, long list of positive client stories…and much more

Representative Articles:

• Legal Marketing Association Member Profile: Scott Sobel
• Martha Stewart Begins Prison Sentence
• The Essentials of Corporate Communications and Public Relations - Media & Communications
   Strategies' Scott Sobel comments excerpted from pages 31-32, 36, 142, 146
• Anatomy of a Law Firm Merger
• Vertical Market Penetration Demands Targeted Public Relations