How We Work

Clients come to us because of our experience as counselors with extensive backgrounds in: media and journalism, corporate and financial relations, B2B, B2C, social media, corporate social responsibility (CSR), public affairs, charities, associations, education, aviation, health care, government and environmental advocacy, combating attacks on reputations, among other areas of expertise.

We effectively handle everything from a major business or reputation crisis to placing stories in local, national or international media outlets.

We are retained to support a legal strategy, use public relations to encourage business growth, or help minimize and mitigate business risks.

Eye On The Ball

We never forget who the boss is. We are retained to support a legal strategy, encourage business, publicize or minimize and mitigate. We don't freelance or act without first knowing the answers to questions that will be asked, the options and the potential outcomes and risks. We communicate and always are asking if our client is happy. We know our clients generally don't like surprises and do like to be in control.

Action

Our counselors and Practice Partners are of a like mind We are prudent, thoughtful, value research and understand that sometimes it is better to be out of the news than in it. A few of our biggest wins involved keeping clients hidden from the scrutiny of the Media Cyclops … for a period of time. But as Ulysses waited for that right instant to strike, there is always that moment to take action. We seldom advise “no comment.” There is usually an inventive way to get your message into a story, somehow. Clients turn to us because we know the process.

Truth

When dealing in the open, when dealing with any target audience, a primary goal is to be believed. We advise clients to be honest or to explain why an issue can't be addressed immediately because there is nothing worse for credibility or creating relationships than to eventually be caught in a lie.